The best reason to create a blog for your business website, put simply, is that it is a cost effective way to advance your search engine optimisation. Search engines such as Google and Yahoo are constantly looking for new and relevant content to show viewers. By building a blog into your website, you’re creating a vast opportunity to input keywords, which will help clients find you online.
2. Gain authority within your industry
Blogging is a fantastic way to boost your credibility within your particular field. By providing your readers with educational content or information that is valuable to them, you’ll become known as an expert within the industry. You’ll gain a following of clients who are genuinely interested in what you’re going to post next, and how it can help them move forward.
3. More traffic on your website
It is far easier to get people to land on your website via a beneficial blog post as opposed to a ‘sales’ link. By offering up the valuable content that was just mentioned, you’re gaining more traffic to your website. A client will finish reading your blog and might even read another post, or could possibly land on one of your service/product pages, building your brand awareness.
4. Gain shares via your blog
Not only will you be 1. boosting your SEO 2. Gaining credibility and 3. increasing the traffic to your website, you’re also opening your business up to the opportunity of being shared online. It might be something that your followers share to their friends or other businesses share to help their own company. Either way, the more shares you get the further you increase your brand awareness and website traffic.
5. Build a network
Adding a blog to your website is a great way to expand your current network. As we spoke about earlier, becoming an influential figure within your industry will provoke peoples interest in getting to know you and your business, and we all know that having an extensive network is a sure fire way to grow your business. There is great power in collaboration.