It’s important to grow your email list, however, it can be easier said than done. Most businesses try to do this by creating an engaged audience on Facebook or Instagram, but there are many other ways to cultivate more subscribers. Read our top ways to do this.
Host a competition
One of the most common ways for companies to get people to sign up to their mailing list is to host a giveaway. The Infinite Wedding Community invests in this monthly and it works well, however it does take planning and strategy, so be careful with this.
It’s tempting to just throw up a competition without any thought but remember, you want every email address to count. If you don’t target your audience correctly, by creating vigilant content and images to complement your giveaway, you will attract people who are not your customer, and this will result in growing an audience that will never invest in your products or want to appoint you.
TIP: If you do go down the giveaway route, run a wedding campaign a few months down the line and remove anyone who is clearly not interested in your services.
Check out our regular competitions on The Infinite Wedding Community Facebook page to see examples.
Create a regular newsletter
Give your audience a reason to sign up by creating a bi-monthly, monthly, or if you are super organised, weekly newsletter. When thinking about this always consider your ideal customer and what value you can bring to them. For example, create an email with tips and tricks that will help them.
TIP: Why don’t you create an email series? That way your customer will always be checking back in.
Create a freebie
Creating a free item is better known as a lead magnet and is the most recognised way to get customers to sign up to your mailing list. Try starting with a one-page document such as a checklist and generate it in PDF format which you can create yourself using free tools such as Canva.
TIP: Remember to always make sure the subject matter is relevant to your business and ideal customer.
Create a discount on your service
There are many ways to get people to join your mailing list, what’s important is to give them a reason to join. Offering a discount on your products or services is a fantastic way to get people to sign up.
TIP: Make sure it is something that adds value to their lives. Today, people don’t like handing over their emails like they used to, so always focus on the WHY.
If you need help identifying opportunities to grow your mailing list, we’d love to help you. Please contact us for a free 30 min consultation to discuss your marketing needs.