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Repurposing Content


If you don’t have the time or resources to ramp up your content marketing output, you might feel like you’re being left behind. But there’s an easier way to increase output without spending a lot of time and money into new content creation.


Repurposing content helps you increase your reach

Repurposing content is such an exciting idea. You can breathe new life into old content and continue to gain lasting value.


Repurposing content is also one of the biggest trends for 2021. Think of it as a recycle and reuse initiative for your marketing strategy. Repurposing content helps you to keep up with the increasing demand for quality content. And as long as it’s done well, it allows you to increase your reach and, ultimately, your conversions.


For example, if you run an amazing live stream webinar, or regular podcast, that shouldn’t be the end of that piece of content. It’s time to repackage it into a blog post, eBook, video snippets and quote images to help drive traffic and build awareness.


SEO

Numerous pieces of content around the same theme can also create additional opportunities to target a specific keyword. Plus, if you take your repurposed content outside your site, you can receive links back to your site with the added bonus of being in control of the anchor text in the link.


Examples of repurposing content

Repurposing your content can mean many different things, including:


• Refreshing old content for a new audience

• Turning a blog into a press release

• Turn a blog into a free printable download

• Turning a blog into a video

• Turning a blog into a podcast episode

• Taking quotes from a blog and turning them into social media graphics

• Sharing a blog to Medium or LinkedIn

• Turning a blog series into an eBook

• Turning a tweet into an Instagram image


As you can see, a lot of these content ideas start life as one format but can easily be adapted to a new style. In the case of sharing your blogs to Medium or LinkedIn, you can make minimal changes to make the content relevant to a new platform.


“Marketing’s rule of 7 states that buyers need to hear your message seven times before they’ll close the deal. Repurposing goes a long way toward reaching this quota.”


From a single blog post, you could create a video, a podcast, social media graphics and a press release. This will allow your audience to enjoy and discover your content in many different ways, thereby amplifying your reach.


Need help getting your content marketing back on track? We’re here to help! Contact us today to learn how we can help you grow your business!


Debbie & Becca x