SEO stands for “search engine optimization.” To put it simply, it means the process of improving your site to increase its visibility when people search for services or products related to your business in Google.
We know that SEO is important to get people to visit our sites, but it is still considered to be a bit of a mystery. Most of us don’t fully understand what it takes for a website to rank well, that’s why we call on SEO professionals, who have to take time to see what search engines are looking for.
If you want to stay ahead in the wedding industry and continue to see success with your online marketing campaigns, it’s essential to keep up to date with SEO trends. Below are some SEO trends we think you should be paying attention to in 2022, to keep your traffic and keyword rankings healthy.
User experience will be more important than even
As search engines continue to evolve, they’re placing more and more emphasis on user experience. This means that things like page load time, mobile-friendliness, and overall design will become even more important for SEO. Make sure your website is optimised for users, and you’ll be in good shape.
Schema markup continues to be important
Schema markup is a code that helps search engines understand the content on your website. It’s becoming increasingly important as search engines get better at understanding and interpreting online content. If you want your website to be visible in SERPs, you’ll need to make sure it has schema markup.
This will enable you to make the most of rich snippets, which are essential for something known as “zero click searches”. These are searches that are completed without ever clicking through to a website because the information is right there in the SERP. A great example of this would be a potential customer searching for your phone number.
Content will always to be king
Content is and always will be the most important element of SEO. This means that creating high-quality, keyword-rich content is essential if you want your website to rank well in SERPs.
Make sure you’re producing quality content on a regular basis, and you’ll see success with your SEO efforts. Adding a blog to your website is one of the simplest ways to make sure it is constantly refreshed.
Social media will continue to be extremely important and impact SEO
Social media is becoming increasingly crucial for visibility in SERPs. This is because social signals are being used more and more as a ranking factor. Make sure you’re active on social media, and you’ll see an uptick in your SEO results.
Reviews are also becoming increasingly important, as rich snippets in search mean that website visitors can see even more information before they even click through to your website.
If you need help identifying opportunities to increase your SEO, we’d love to help you. Please contact us for a free 30 min consultation to discuss your marketing needs.