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  • Writer's pictureBecca Shelley

Is your content consistent with your brand?

For a small business owner, who manages all of their own marketing, knowing where to start can be a real issue. There are so many ways to market your business now and it can be hard to know exactly where you should be placing your well thought out content.

Personally, I am an avid social media marketer, and believe that you can always (99.99% of the time) reach exactly who you’re looking for, particularly through Facebook and/or Instagram.

Facebook particularly uses some of the most advanced and innovative marketing and re-marketing techniques, and all you need to do to get started is 1) work out who your ideal client is and 2) create content that’s going to grab their attention every. single. time.

First things first, if you don’t have an avatar for your ideal client then this is what you need to do as soon as you get time. There’s no point even placing content and spending money on marketing if you’ve got no idea who you want to show it to. Please take my advice and DO NOT waste any time creating posts and advertisements if you don’t have a clear cut avatar. By this, I do not mean ‘any couples who are getting married’… I mean how old is your ideal client, where do they live, what do the do for work, how much income do they bring in a year, do they have children, what are their interests etc. Time to get SPECIFIC.

***No idea where to even begin? Read our post about creating your ideal client avatar here >

Next up, you should spend a little time checking out the ‘competition’ to help inspire your content creation. I’m not saying ‘go steal your main rivals posts’, just browse through some of the leading suppliers within your particular sector, and make notes on the TYPE of content they’re releasing.

For wedding industry businesses, I know for a fact that photo and video content is going to be a huge thing to focus on. It’s 2019 and apparently no one really reads anything anymore. Couples that are planning their wedding LOVE to see how their wedding day could look, or be like. A lot of us lack the imagination of what could be, so show everyone exactly what it is you do and how it would or could look at their special event.

It always comes back to planning somewhere, doesn’t it? Yes, after you’ve created your avatar and found some inspiration, you’ll need to spend some time planning your content and be specific, including:

  • Where you’re going to post it

  • When you’re going to post it

  • What you’re going to include

  • What you want to achieve from every single post

  • How you’re going to track the posts

I’ve known so many businesses over the years who’ve wasted hours and hours aimlessly posting misappropriate content that does nothing for their business, Myself included at one point, I am human after all. All you need to do is spend a little time working out exactly what you’re looking to achieve.

Once you think your content is ready, you need to make sure you’ve set up a way to track every single post that you put out there, on every single platform. If you don’t track your social media marketing, you’re never going to be able to correct and improve your posts. Take into account the times you post, where you post and what your content includes. Use your results to continually better your marketing and never stop trying to improve it. Unless, of course, you really have hit the nail on the head and are raking in way more than you can even handle (at which point, you need to be looking at scaling your business and removing yourself from particular areas of the company all together).

So, here are some of my top tips for creating better content. Of course, I could talk about this for hours and hours and these tips are just the baseline of how your social media marketing should be working. If you’re interested in learning more about social media, and how you can use it to boost your sales and profit, get in touch with me personally today on 07578 582682 or email me at - I offer a free social media marketing review, plus a free one hour consult to talk about how you can improve your digital marketing skills.


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