Venue : Hedinghamcastle : Photographer : David Dean Photographic
Every business wants more customers, but not every business knows how to get them. If you're a wedding industry business owner, you may be looking for ways to improve your website marketing in order to bring in more couples looking to tie the knot.
Luckily, there are a few simple things you can do to increase traffic and encourage couples to take action after they land on your website.
Taking action doesn't have to mean booking your services straight away. Couples often like to gather information about a few vendors before they make a decision. But if you can make it easy for them to get that information from your website, you're more likely to win their business. Here are a few tips to improve your website marketing and get more couples to take action:
1. Make sure your website is mobile-friendly
In today's world, most people are using their smartphones to browse the internet. If your website isn't mobile-friendly, you're missing out on a lot of potential customers. Make sure your website is responsive and easy to navigate on a mobile device.
2. Use compelling visuals
Wedding planning is a visual activity. There's a reason every couple has a Pinterest board. They want to see beautiful photos and videos that inspire them, so make sure your website is up to the task. Use high-quality images and videos, and make sure they're optimised for fast loading.
3. Use clear and concise copy
When it comes to your website content, less is more. No one wants to read a wall of text, so keep your copy concise and to the point. Use headlines and subheadings to break up the text to make it easier to digest – particularly on a mobile phone!
Make sure you include all of the information they might need, add a snappy FAQ section to answer common questions and make use of external reviews to build trust.
4. Use effective calls to action
A call to action (CTA) is a statement or button that encourages your website visitors to take a specific action. It could be something as simple as "book now" or "download our brochure". Your CTA should be descriptive so that website visitors know exactly what they are doing when they click the button.
5. Offer free downloads
When a prospective customer lands on your website, you want to give them a reason to stay there. Offering free downloads is a great way to keep them engaged with your content. You could offer wedding planning checklists, ebooks on choosing the perfect vendor or even a coupon for a discount on your services.
6. Make it easy to contact you
It's important to make it easy for visitors to contact you from every single page on your website. The simplest way to do this is to include multiple contact forms on every page. Include one in your website footer and then add one to the design of your services pages.
Using contact forms is preferable because it means you can gather all of the information you need to answer their enquiry. Remember to include an email opt-in button so that you can add these email contacts to your mailing list!
Want help improving your digital experience? We’re here to make the process easier. Our wedding business consultancy service will help you to identify opportunities for growth.